Do what's hard. Life will be easy.





I’ve striven hard all of my life for many things and have also been weak (and continue to be so…) in many more aspects.



Looking back, I can’t help but be amazed at the contrast of the results of delayed gratification. The easier the path taken, the harsher the lesson.





Doing what’s hard is both the willingness to invest time, sweat and tears into the paths you believe in - and the courage to do what’s right instead of what’s easy.


I’ve come to believe that through the unique cultivation of this principle - we can live a life that makes us happier, kinder and better people. Let me explain…


Doing what is right…


We are faced with many decisions every single day that will dictate what type of person we are. It is up to us to seize these moments as opportunities to stand-up and standout.


You hear a friend has said hurtful things behind your back? Say nice things in return. It will do a series of wonderful things… It will impress the one relaying the bad message, it will eventually make its way back to your friend and appease rather than worsen the situation and… most importantly, you’ll go to sleep at night feeling good about yourself.


You’ve made a mistake… man-up. Don’t wait for the problem to worsen, call your friend/customer and own up to it… fully. You will not only defuse a situation, you’ll end up building trust with that person because they will know that when the “shit hits the fan” - you’ll be there.


And whatever you do…. Don’t lie. Not a single little one…. Because small ones become big ones faster than you’d like. We’ve all been there. We all know how it feels - it’s awful for the liar and the one being lied to. You may feel bad for a few seconds but you’ll always be able to look at yourself in the mirror and that is priceless.


And chose the best path - just don’t shy from pain…


There will be easy and fruitful paths in life but they will be few and far between because most of what is worth gaining is hard to gain.


When you’ve set your objectives in life, do not shy from the harsher paths that take you closer to your goals - consciously embrace them!


When you do so, you will achieve two objectives at once…. The first and obvious one is that through each hard step, you’re getting one step closer to your goals and that’s worthwhile on its own.


The second less obvious one is that by choosing the harder path, you are actually building yourself up in the same way that an athlete choses a harder path. The athlete pushes the boundaries of what he/she can do on a daily basis and with each push... The boundaries become larger.


The same in life… By pushing ourselves to do more, better - we also increase our resilience and our tolerance for pain. We become stronger human beings that can better face the challenges that life will undoubtedly present.


We don’t become anxious at the little hurdles that life throws our way… we are tall and tough enough to affront them all.


We all prefer the satisfying ache of our muscles stretching after a good workout to the pains of our muscles aching from a lack of exercise…


Life is very much the same way, choose your pain… there are those that build you strong and those that make you weak and bring you down.


Always chose what’s hard… You will soon find yourself enjoying a much better life.